One of the major issues to arise from this week's lecture surrounds whether public service broadcasting remains a necessity within the contemporary multi-channel, globalised television marketplace. For this week's further debate, then, I'd like you to summarise the contemporary issues for and against public service broadcasting nowadays and then offer your own informed reflection upon whether you think PSB is relevant to contemporary television's structures. Best of luck!
Sunday, 23 October 2011
Friday, 14 October 2011
Characteristics of TVIII
Hi everyone,
I hope that you enjoyed the session on TVIII this week. Some of the key terms to consider in relation to this historical era are issues surrounding branding and vertical and horizontal integration. Use this space to engage with these terms and think about how relevant you think they are to the TVIII era. For example, in the lecture we looked at the case of ITV1 and its various attempts at branding strategies. How, then, are these ideas relatable to other channels within the UK? At the same time, what do you understand by the terms 'horizontal integration' and 'vertical integration'? How are these demonstratable in relation the contemporary television industry and/or explorable through a programme such as True Blood?
I hope that you enjoyed the session on TVIII this week. Some of the key terms to consider in relation to this historical era are issues surrounding branding and vertical and horizontal integration. Use this space to engage with these terms and think about how relevant you think they are to the TVIII era. For example, in the lecture we looked at the case of ITV1 and its various attempts at branding strategies. How, then, are these ideas relatable to other channels within the UK? At the same time, what do you understand by the terms 'horizontal integration' and 'vertical integration'? How are these demonstratable in relation the contemporary television industry and/or explorable through a programme such as True Blood?
Sunday, 9 October 2011
Further Debating TVI and TVII
Hi everyone,
An interesting point to consider in relation to this week's lecture is whether you think any examples of the safe, genre-based, broad-reaching style of programming seen in the TVI era is still identifiable today? What programmes would you use as evidence to support (or argue against) these claims? Post your thoughts about this issue here.
Best,
Ross
An interesting point to consider in relation to this week's lecture is whether you think any examples of the safe, genre-based, broad-reaching style of programming seen in the TVI era is still identifiable today? What programmes would you use as evidence to support (or argue against) these claims? Post your thoughts about this issue here.
Best,
Ross
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